Hosting, Design, and Software

Every online business has the same underlying foundation. They all need a domain (web address), web hosting, and a web site. While all three can be purchased by a single service provider, it is best to search around for the best value and price.

Your domain will be one of the most important (but cheapest) purchases you will make. Domains are typically $10 per year, and can be registered through any registrar. Most of the time you will want a .COM domain, but other extensions like .NET, .ORG, .INFO, and .US do exist as well.

For an additional $10-$20 per year you can make your registration private, and keep your personal or business information private from public searches. To learn more about how to find your perfect domain, please read Section 8 – Marketing, and Generating Traffic.

Web hosting is the service you purchase to host your website and direct your domain address to. It can be equated to the service you pay for to access the Internet from home.

Web hosting is the ability for your web site to be accessed on the Internet. Naturally, it can be a very daunting task to find the right one for you. There are free options, paid options, dedicated options, cloud options, and even more in between.

When starting out, it is recommended you go with a budget option that satisfies your technology requirements. It is always very easy to upgrade to bigger and better hosting packages as your business grows. Web hosting can range from free to thousands of dollars per month.

Your web site itself should be the most expensive upfront cost of your technology requirements. It is the creative side of your business. It is usually the most important part of your online business marketing plan.

This is the web site that users will see when they go to your web address or find you on Google. Depending on your business, you may be able to build the website yourself after learning HTML or other web development languages.

If your business requires a very stylish and fresh web presence, it could be recommended to find a web designer and have them design something to fit your needs. A 3-4 web site can be designed for as little as $100 with cookie-cutter template packages, or you can spend thousands of dollars on a web designer to create something customized to your business.

Some service providers can provide you with packages that accomplish all three of the aforementioned technology requirements. If you’re starting out as a new entrepreneur and don’t need a big web presence quite yet, you can always purchase entire packages from these service providers.

GoDaddy.com is one of the more popular registrars in the market today. They always have discount codes which are widely available on the Internet. Their domain management software is very easy to navigate and they have a simple interface which makes managing and updating your domain information very easy. They also provide web hosting and web design packages that are affordable and simple to manage. They are a great one-stop service provider for your new online business.

Other complete service providers include:
Register.com
1and1.com
Bluehost.com
Rackspace.com
Peer1.com
smallbusiness.yahoo.com

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