The Right Email Marketing Software Will Pay for Itself in Many Ways
Any marketing person will tell you that an email marketing campaign with no tracking is useless even if it produces some sales.
This is why the right email marketing software is designed to track many things so that you can increase the conversion rate on every campaign to make more sales. An example of email marketing software that does this is AWeber email marketing software.
However, before we talk about tracking emails, let’s talk about a few other things that email marketing software should do for you. First of all, the software you use should have form builders.
The form to fill out and send back is the most important part of your email and unless you know coding, you should look for ready-made forms like the ones provided by AWeber.
AWeber also provides coordinated email templates that match up with the forms so that your email piece looks professionally designed and integrated.
This kind of impression is so important if you want to look credible and also have people respond to your solicitations.
Since you only have to type the email into the template and make a few design changes your time can be better spent tracking responses and tweaking the emails to get more sales.
Tracking the response from emails is the most important part of email marketing software like AWeber. For example, AWeber can track who opened your email and who didn’t.
This is important because if enough people aren’t opening your emails then there is something wrong with your list.
This kind of tracking gives you the opportunity to target your list differently to people who are interested in your product at least enough to open your email.
This function also lets you tweak your message. Maybe it was only women who opened your email, or people in a certain area.
In other words if you know who isn’t opening your emails then you can either change the list or change the message.
More to the point, email marketing software like AWeber can also tell you what links were clicked if someone does open your emails.
This is essential as well, because if you know that not many people are clicking on your links once they have opened the email, you need to change the message or the offer.
Even better, email marketing software like AWeber can tell you how much revenue each email campaign brought in the form of sales.
This may be something that you could do on your own, but without knowing how many people opened the emails and how many people clicked on the product links, this information isn’t as helpful as is could be.
Finally, email marketing software like AWeber can tell you how many people unsubscribed to your emails. You can analyze this information in several ways.
Either you aren’t offering products that someone is interested in or you are sending too many emails. Think about the kind of product you are selling.
Is it something that someone buys once in a lifetime or every day? Generally speaking, you may be sending too many emails, which means that you should only send a certain amount of emails to a person who doesn’t respond in order to make a sale at a later date.
As you can see, email marketing software makes emailing an exact science, which in turn makes it much more profitable.
You can try email campaigns on your own, but what you will wind up with is a hit or miss proposition.
In reality it is much more comforting to send out an email blast and be able to count on some revenue coming back.